Meet ELLA.
Enhanced Lead Lifecycle Assistant. She replies to every inbound lead within 30 seconds in their language, pulls live listings from MLS, sends curated matches, books showings, and logs everything to your CRM — so you spend your day on the parts that actually close deals.
ELLA handles the 80% you hate.
You handle the 20% that closes.
She works 24/7, in English or Spanish. From the first inbound text to the final document chase — every step logged, every reply waiting in your inbox for approval (or autopilot, if you trust her).
Instant lead reply
New leads texted within 30 seconds, day or night, in their language. Every reply grounded in your active listings.
Bilingual out of the box
English and Spanish. ELLA switches mid-conversation when a lead does — no separate "Spanish mode" to toggle.
MLS search + curated send
"Show me 3-bed condos in Coral Gables under $2M with a pool." Live MLS, ranked by fit, sent to your buyer with photos and notes.
Showing scheduling
Reads your calendar, proposes times, confirms with the buyer, drops it on your day. Reschedules without a back-and-forth.
Contract-to-close coordination
Every signed contract triggers ELLA. She tracks deadlines, emails the right party at the right time, escalates when something slips.
Document chase-down
Insurance binders, condo questionnaires, lead-based-paint disclosures — ELLA emails until they arrive, in your tone, with you copied.
Seller CMA + valuation
Live MLS comps pulled, square-footage adjustments computed, pricing range drafted. You review in 5 minutes instead of 90.
Drafts in your inbox
Every outbound reply waits for your approval — unless you turn on autopilot. You always have the final call.
ELLA is built on a large language model + live MLS data, wired directly to Casa Simple's CRM. She doesn't hallucinate listings — every reply is grounded in your real pipeline.
From first message to handed-off in under 5 minutes.
Six steps. ELLA handles all of them. You step in at the end, when the conversation actually needs a human.
Lead arrives, any channel
Text, email, web form, social DM, Zillow inquiry. Every source funnels into your ELLA pipeline.
Reply within 30 seconds
In their language. Grounded in your active listings, never invented. Tone tuned to match yours.
Qualifies in conversation
Budget, timeline, financing status, neighborhood preferences — captured naturally, logged to your CRM.
Sends curated listings
Live MLS matches ranked by what they actually said they wanted. Photos, notes, "why this one" reasoning included.
Books the showing
Reads your calendar, proposes times, confirms with the lead, drops the appointment on your day with directions.
Hands off to you
When the conversation needs a human — pricing strategy, offer negotiation, contract questions — ELLA flags it and the lead is yours.
Less time chasing.
More time closing.
ELLA covers every front-of-funnel and post-contract task that used to eat your weeknights.
Lead-to-close, fully covered.
Sharper signals, smarter outreach.
Wired to your real pipeline.
Not a chatbot trained on the internet.
Language model
Frontier general-purpose LLM, fine-tuned on real estate transcripts and Florida market data. Never invents listings — all property claims come from live MLS.
Live MLS feed
Florida MLS (Stellar, BeachesMLS, Miami) refreshed continuously. Every listing ELLA mentions is active right now, not cached or stale.
Your CRM, grounded
Every conversation is wired into Casa Simple's pipeline. ELLA knows your active deals, which buyers she's already talked to, and what they said last.
Privacy by design
Your leads are your leads. ELLA doesn't share data across agents. Conversations are encrypted, logged for your CRM only, never used to train external models.
Three minutes of her work.
Lightly edited from actual ELLA threads. Names changed, scenarios real.
Your time is worth more than chasing leads on a Friday at 11pm.
15 minutes to apply. One call with us. Then ELLA gets to work.
Or call (305) 564-1290 to talk to us directly.